First Ad to repeal the helmet law

An Australian cyclist has made the first ad to repeal the bicycle helmet law, after being inspired by the level of utility cycling among all ages in a trip in Italy.   The ad was even available in the mainstream media, not often that australian media shows an ad for free!

The ad invites people to take action through HelmetFreedom.

It has attracted a bit of attention from the media, here and here.

The QLD government felt the need to reply to it , quoting misleading claims made by a “study” it commissioned, even though it had been rebutted here and here.

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